Jaclyn Curtis of Katy, Texas, left, and Taylor Dorton of St. Louis, both University of Arkansas stud

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Jaclyn Curtis of Katy, Texas, left, and Taylor Dorton of St. Louis, both University of Arkansas students, shop for Razorbacks T-shirts Wednesday at the University Bookstore at the Garland Center on the campus in Fayetteville. The friends were getting decked out for the first football game of the year. Each game generates an estimated $3.6 million for the local economy. HOG WILD